Creative Brand Marketing Assignment:
Brand Audit for PureArts

Task: Apply taught theories and principles by evaluating a real-world brand of your choice. (2,000 word limit).

Results: Pending…

CBBE Resonance Pyramid
YouTube Thumbnail Art Concept
Brand Personality Framework

Statue collecting, especially from PureArts, is a hobby of mine. Having also met the PureArts team at MCM Comic-Con, I knew I had to explore the PureArts brand in-depth. I truly enjoyed completing this assignment and learned a lot about the statue/figurine market.