UK Global Logistics (UKGL) at Multimodal 2024
Task: Plan, coordinate and execute UKGL’s brand activation strategy at the NEC Birmingham for Multimodal 2024.
Results: Successfully announced UKGL’s presence in the UK freight forwarding market; interacted with over 300 attendees during the three-day duration; distributed promotional materials and merchandise to cultivate a positive brand perception.
As an avid branding enthusiast, I had the pleasure of designing flyers, pens, business cards, a full graphic panel (pictured), and merchandise for the UKGL team.
To add to the cultivation of a positive brand perception, I arranged a business card raffle to boost engagement with our pod.
I also undertook administrative responsibilities such as making parking arrangements, accommodation reservations, and liaising with the Multimodal event team to ensure attendance.